coloured.
a new approach,
one colour at a time.
what you wear touches
more than your skin.
Imagine this:
You wake up.
You pull on your favourite shirt.
It feels right — soft on your skin,
respectful to the planet. Not just
Designed to look good, but made
to do good.
This is not just fashion.
This is
.
A new category of clothing.
Naturally colored.
Skin-friendly.
Fully biodegradeable garment.
isn't just another
label.
Let's be honest: sustainability has become a vocabulary of empty commitments — not all of them true.
Buzzwords like “ organic “, “eco“, or “ green“ suggest safety, but rarely tell the whole story.
Even the European Union started to warn against the jungle of labels that often create more confusion than clarity.
Take a closer look at organic cotton:
Yes, it’s grown without pesticides - but it’s mainly dyed with synthetic chemicals.
These dyes, whether used in fast fashion or so-called conscious collections, are made from toxic heavy metals, salts and fossil-based binders.
They may look clean — but their environmental impact tells a different story. The toxic substances carry on from the factory to your wardrobe. They remain on your skin, the soils, in the bodies of those who work with them, and in the rivers that carries them forward.
Why is this still the norm?
Because synthetic dyes are fast, predictable, and cheap, no matter the long-term cost.
Recycling doesn't change this.
Each recycling process demands new synthetic dyeing, causing additional environmental damage.
Just under a different label.
True sustainability is about every step — from seed to skin, from farmers to fashion.
Without awareness there can be no change.
a history worth
repeating.
Just 150 years ago, all clothing was dyed and printed with natural, mostly plant-based dyes. Industrialization and rising demand for fashion led European chemists to develop synthetic dyes — ushering in the era of mass production.
In India for example, natural dyeing and printing has a long and rich tradition.
Techniques like Bagru block printing and Bandhani tie-dye date back to 2500 BCE and continue to thrive today as craftsmanship, despite colonial suppression and industrial pressures.
At , we’re
reconnecting with this heritage. Together with Indian and
European artisans, farmers, dyeing mills, textile
manufacturers and NGOs, we revive old recipes with modern
dyeing methods and machinery, inspired by contemporary
design and full respect to our resources of water and
farmland.
Natural dyes are the key to a fully sustainable,
carbon-neutral, and socially responsible fashion industry whose consumption is growing aprox. 20% per year.
the
solution.
We’re building a new category:
Colour that respects nature.
Our dyes are plant-based — from
roots, leaves, bark, fruit skins.
Our processes are
clean, circular,
scalable.
Our supply chain is transparent,
ethical, accountable.
Our products are safe — for people
and planet.
And when a
garment’s life
ends?
It returns to the earth.
Safe. Traceable. Biodegradable.
our philosophy.
protects what matters:
At liquid, we believe that colour can carry responsibility.
That every tone, every thread, every touchpoint in a garment’s life can be part of a system that gives back more than it takes.
In close collaboration with partners in agriculture and textiles, who manufacture, develop and research, we are shaping a new standard - one rooted in respect for our planet and in care for all who live and work with it.
A commitment - not a trend.
A practice - not a promise.
This is
fully
aligns with the 17 sustainable development goals
of the UN Agenda 2030 as well as fully respecting The Act on Corporate Due
Diligence Obligations in Supply Chains (EU).
